Movie experiences that last: extending the lifecycle of digital cinema projection
Maintaining cinema projection equipment in optimal condition is key to delivering memorable movie experiences, and it also extends the lifecycle of the equipment, safeguarding your investment and supporting sustainability.
Jens Kayser, Head of Cinema Solution Sales EMEA for Sharp/NEC, explains how the company’s industry-leading service operation extends the already long lifecycle of its digital cinema projectors.
A commitment to quality.
Laser technology offers an impressively long lifecycle. With its meticulous Japanese engineering standards and best in class components, Sharp/NEC ensures its cinema customers can maximise this extended lifespan. Typically, Sharp/NEC projectors continue delivering exceptional movie experiences well beyond the warranty period. An early trial of Sharp/NEC laser projection for ODEON back in 2007 certainly impressed, as it remains operational 17 years later!
Offering reliable, energy-efficient and super-silent operation, the 6,000 lumen NEC NC603UL is a smart and sustainable choice for small to mid-sized screens.
This high level of quality in both products and service helps Sharp/NEC consistently gain and retain cinema business. Downtime equates to lost revenue, so cinema operators value the trouble-free reliability and swift expert support provided when needed. With a UK-based service hub, Sharp/NEC experts are on hand to advise service technicians, and spare parts are accessible 24/7, just a local shipment away – door to door in as little as 6 hours if required.
Continuous use of projection equipment over several years inevitably leads to a decline in image quality, necessitating maintenance of certain components. Sharp/NEC maintains availability of spare parts for a minimum of 10 years, a further demonstration of its commitment to extending the life of its products well beyond the warranty period.
Protecting your investment.
Sharp/NEC offers extended warranty options tailored to fit a cinema’s operational needs. Extending the standard warranty by 1, 3, 5, or even 8 years, these warranties provide additional peace of mind, protecting investments over an extended period.
For projectors that demonstrate reduced performance levels or are non-operational, Sharp/NEC’s Prism Refurbishment Program provides a fast and cost-effective cleaning, repair and refurbishment process. Crucially, even projectors which are out of warranty are included, supporting continued operational safety and extended usage. This allows cinemas with limited budgets to continue delivering memorable movie experiences without reinvesting in new equipment. The refurbishment process not only helps prolong the equipment’s lifespan, but also reduces waste, contributing to more sustainable operations.
Sharp/NEC’s Prism Refurbishment Program provides a fast and cost-effective cleaning, repair and refurbishment process.
Cutting down on overall costs.
Another significant advantage of laser technology is its energy efficiency compared to traditional Xenon lamp-based technology, significantly reducing energy bills. Laser projectors generate less heat, eliminating the need for external cooling or ventilation systems, further reducing energy consumption and waste. Additionally, Sharp/NEC’s optically sealed light engine ensures consistent performance levels, with no lamp nor filter replacements required, saving on labour and consumable costs.
Sharp/NEC is a trusted partner.
With a robust support system and technology that prioritises longevity and efficiency, Sharp/NEC is a trusted partner for cinemas seeking to deliver exceptional movie experiences while also maintaining cost efficient and environmentally conscious operations.
The Sharp/NEC cinema team is always available to advise and support, offering high-quality visual equipment that extends beyond the theatre to the façade and foyer. Long life reliability and service excellence come as standard.
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